Koncept mediální předpojatosti: teoretické a metodologické přístupy
The Concept of Media Bias: Theoretical and Methodological Approaches

Summary/Abstract: Despite its extensive use, there is extensive disagreement about the concept of media bias when it comes to its meaning, measurement and impact. Drawing on numerous academic studies and vast research, this paper aims to present different conceptual definitions and theories of media bias, as well as the methodological approaches that have been used to demonstrate its presence in media coverage. The goal is to provide a basic overview for other researchers interested in the phenomenon of media bias.

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