KURUMSALLAŞMANIN MARKALAŞMA ÜZERİNDEKİ ETKİSİ VE DİYARBAKIR MERKEZİNDE BİR ALAN ÇALIŞMASI
THE EFFECT OF INSTITUTIONALIZATION ON THE BRAND AND FIELD WORK IN DİYARBAKIR
Author(s): Ali Açikgöz, Yakup DurmazSubject(s): Business Economy / Management, Regional Geography, Evaluation research, Marketing / Advertising
Published by: Bingöl Üniversitesi Sosyal Bilimler Enstitüsü
Keywords: Brand; Institutionalization; Branding;
Summary/Abstract: In this study, the relationship between institutionalization and branding is examined. The study was conducted in Diyarbakır. Twenty-five enterprises operating in Diyarbakır and having a history of more than 10 years were selected and 20 of them answered our survey. The analysis of the obtained data was made with the computer package program and the sub-dimensions of institutionalization and branding, and it was worked with 95% confidence level. Branding has been examined as three sub-dimensions and institutionalization as six sub-dimensions.
Journal: Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi (BUSBED)
- Issue Year: 9/2019
- Issue No: 17
- Page Range: 493-510
- Page Count: 18
- Language: Turkish