THE BEGINNING OF WARFARE ON THE INTERNET: ZAPATISTA STRATEGIC COMMUNICATIONS
THE BEGINNING OF WARFARE ON THE INTERNET: ZAPATISTA STRATEGIC COMMUNICATIONS
Author(s): Tássio Franchi, Leonardo Perin VichiSubject(s): Communication studies, Security and defense, Military policy, Transformation Period (1990 - 2010), Ethnic Minorities Studies, ICT Information and Communications Technologies, Identity of Collectives
Published by: NATO Strategic Communications Centre of Excellence
Keywords: strategic communications; speech and power; Zapatistas; EZLN; guerilla;
Summary/Abstract: This article discusses the development of the strategic communications of the Zapatista Army of National Liberation, the EZLN, between 1994 and 1996. During this period, the Zapatista movement transformed from a group focused on armed struggle into a social movement. The EZLN used rhetorical and communications strategies, not only to construct group identity but as a way to pressure the Mexican government into guaranteeing their rights as citizens and as an indigenous minority. The article also reflects on the discursive strategies employed by the group’s main leader, Subcomandante Marcos, and on the Zapatistas’ narratives and the structure of the communications they disseminated to their worldwide network of committees connected through the internet.
Journal: Defence Strategic Communications
- Issue Year: 6/2019
- Issue No: 6
- Page Range: 123-154
- Page Count: 32
- Language: English