PRISTNI OKUSI, TRAJNOSTNI TURIZEM V LJUBLJANI
SLOVENIAN AUTHENTIC TASTES, SUSTAINABLE TOURISM IN LJUBLJANA

Summary/Abstract: Three different faculties collaborated with researching the management process: The potentials of sustainable tourism in Ljubljana. The combining of the different disciplines of future economists, architects and students of textiles led to new innovations. Through the various workshops, lectures, literature, focus groups and surveys involving the residents and visitors of Ljubljana, it became clear what sustainable tourism, marketing, management and the current tourism offer is in Ljubljana. The research led us to our new business model Slovenian Authentic Tastes. This model offers wooden cutlery which is wrapped in flax cloth. On this cloth is written one of the Slovenian Authentic Dishes and information about the region from which this dish originates. It invites tourists to visit other tourist destinations in Slovenia.

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