TÜKETİCİLERİN SATIN ALMA KARAR SÜRECİ
CONSUMERS’ PURCHASE DECISION MAKING PROCEDURE

Summary/Abstract: In today’s global world access of the consumers to the information about goods and services is getting easier by the help of the technology. Abundance of data makes the consumers more elective. There are factors such as country of origin effect, social, psychological, personal factors, trends etc. that effects consumer decisions. So, this procedure must be evaluated comprehensively. Consumer purchase decision making procedure is defined as a five-step procedure by marketers. These are defining of the need or problem, looking for information, evaluating alternatives, making purchase decision and consumer satisfaction. All of these steps are very essential parts of purchase decision making procedure. Marketers have to know their target groups well and have to consider the specifications of the target group while making the marketing strategies for those groups. Sources that the consumers will be looking for information about goods and services must be defined properly and enhanced consumers’ access to the data.

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