THE ANALYSIS OF THE USE OF E-COMMERCE IN THE REPUBLIC OF CROATIA
THE ANALYSIS OF THE USE OF E-COMMERCE IN THE REPUBLIC OF CROATIA

Summary/Abstract: The Internet and Information and Communication Technologies have an important role in changing business and communication. Companies that want to succeed and be competitive on the market have to do business in the virtual world and go through the process of digital transformation. This fact is especially prominent in countries like Croatia, which in the last thirty years have undergone a transition from Socialism to Capitalism. IT specialists from Croatia are highly respected in the world, and many innovative solutions for electronic business operations are being developed in Croatia. Croatia’s role model for application of e-business is Estonia, where the innovative use of IT has caused a significant GDP growth.This paper analyses available official data on the use of the Internet for e-commerce in the Republic of Croatia. Also, for the purpose of this paper, a primary survey was conducted on a random sample of citizens of the Republic of Croatia. The survey was conducted using an online survey questionnaire distributed via social networks and electronic mail, examining the tendency of respondents to use ICT and their attitudes and ways of using e-commerce as a major part of electronic business operations. The purpose of the survey was to compare the obtained results with the official data on the use of e-commerce and ICT in the Republic of Croatia and to determine how much, when and for which needs the respondents used the Internet for shopping. The data obtained through the survey questionnaire were ttack a using different statistical tools in order to extend the knowledge about the motives, ways and intensity of use of e-commerce in the Croatian society.

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