Crisis Communication in Museums
Crisis Communication in Museums
Author(s): Marek Tomaštík, Kateřina Víchová, Eva ČernohlávkováSubject(s): Museology & Heritage Studies, Business Economy / Management, Theory of Communication, Social Informatics
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Crisis Communication; Crisis Plan; Crisis Situation; Public relations of Museums; Risk Management; Situational Crisis Communication Theory; Social Media; Social-mediated Crisis Communication;
Summary/Abstract: Crisis communication in museums is not much more comprehensive in museums in the Czech Republic. Foreign experience shows that the need for risk management in the museum sector also requires the development of museum crisis communication plans. The crises that need to be communicated have a heterogeneous nature and come suddenly with varying degrees of intensity. It is essential for the museum to be ready for crisis communication inside and outside the organization. The paper presents potential crisis situations in museums. The study also maps the state of the crisis plan and the use of crisis communication in the Czech museums.
Journal: Marketing Identity
- Issue Year: 6/2018
- Issue No: 1/2
- Page Range: 309-315
- Page Count: 7
- Language: English