Management Marketing in Škoda Auto India
Management Marketing in Škoda Auto India

Summary/Abstract: The paper sheds a light on specific management marketing tools and approaches applied by Škoda Auto in emerging markets such as India. The paper presents case study on how Škoda Auto of surgery is trying to target and penetrate the automotive sector in India by applying wide variety of Management Marketing Tools. The paper argues that the Global automotive companies are rather risky and open to apply holistic approach through innovation and different managerial approaches in emerging markets by implementing growth strategies in the emerging markets countries. In doing so, they try to tailor theirs Management Marketing plans with Customer experience aspects regarding the business needs of the Indian institutional and individual customers as individuals, institutions, etc. The paper sheds a light on specific International Marketing Strategies, which enable better pricing, product and distribution strategy in India. The case study illustrates the stages of the marketing strategies formulation, implementation and evaluation of automotive company in the emerging market of India. The study pinpoints that Škoda Auto applies different marketing communication strategies aiming at attracting many target groups in order to boost its sales and profit in India.

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