Measuring the effectiveness of influencers’ activities
Measuring the effectiveness of influencers’ activities
Author(s): Urszula Chrąchol-BarczykSubject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: marketing; relationship building; influencer; efficiency; indicators
Summary/Abstract: Kuba Klawiter, who is in Poland one of the most known influencers in the new technologies industry, took part in the online campaign of x-comput store. After announcing to the subscribers the details of the promotional campaign dedicated to them, he made the servers block after 5 minutes. Marketing influencer has been developing on the Polish market for two years. The purpose of this article is to describe influencerów activities and to identify examples of indicators that can be used to study the effectiveness of their operations. The article is based on secondary sources.
Journal: European Journal of Service Management
- Issue Year: 27/2018
- Issue No: 3/2
- Page Range: 79-83
- Page Count: 5
- Language: English