Краудсорсинг и възможностите му за привличане на публики за музикална продукция
Crowdsourcing and its capabilities for attracting audiences for music production

Summary/Abstract: In recent years, there has been an interest in a field of musicology that has been turned directly to audiences. These audiences are constantly changing, particularly in classical music. Music sociology is expanding its’ importance in music management and production, requiring contacts with specialists and research in order to attract the attention of classical music audience. The digitization, which invaded the life of every person on our planet has opened new horizons. Technology increases the flow of announced new ideas. Crowdsourcing, often translated in other languages as public commitment, actually means to use the resources of the crowd. Crowdsourcing combines the efforts of many people for various initiatives; everyone can contribute within his/hers own capacity. It is not just a fashion in the era of Web 2.0 but rather a strategic model for attracting lots of motivated individuals who are capable of making better decisions than the ones offered by the traditional business model. Voluntary activity is also a great way for attracting new music audience. What is collective intellect? Is it a group of individuals who are working together on things that seem to be intelligent, or is it a new way of acting that focuses on various possibilities in music producing and musical events?

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