MACHT DURCH EMOTIONALISIERUNG. SPDSPRACHGEBRAUCH AUF WAHLPLAKATEN IN DEN BUNDESTAGSWAHLKÄMPFEN 1998 BIS 2005
POWER THROUGH EMOTIONALIZING. SPD – USE OF LANGUAGE ON ELECTION POSTERS IN THE ELECTION CAMPAIGN FOR THE GERMAN PARLIAMENT FROM 1998 TO 2005
Author(s): Oliver HerbstSubject(s): Theoretical Linguistics, Electoral systems, Politics and communication, Evaluation research
Published by: Filološki fakultet, Nikšić
Keywords: language in politics; language use in politics; emotionalising; textlinguistics; entertainment function; SPD;
Summary/Abstract: The article takes a glance at emotionalising linguistic usage on election posters. For this analysis, posters of the SPD campaigns for the German federal elections of 1998, 2002 and 2005 have been selected. Here one finds positive and negative emotionalising, but also contrasting of both. Before the first electoral victory of Gerhard Schröder in 1998 e.g., negative emotionalising against the political opponent dominated. The linguistic devices used range from ideological vocabulary to metaphor. From the viewpoint of textlinguistics, the entertainment function is relevant on election posters.
Journal: Folia Linguistica et Litteraria
- Issue Year: 2017
- Issue No: 18/2
- Page Range: 117-128
- Page Count: 12
- Language: German