CROATIAN DESTINATIONS FOR LITERATURE LOVERS
CROATIAN DESTINATIONS FOR LITERATURE LOVERS

Summary/Abstract: Tourism texts provide a rich repository of national images and representations because of their abundant use of various components of cultural heritage. As an important element of cultural heritage, literature significantly contributes to the tourism discourse. Prominent writers and their literary works frequently generate interest in particular places and give rise to literary tourism. This type of tourism includes the interrelated practices of marking and visiting locations associated with certain writers and their work (Watson 2009, 2). The brochure is a promotional genre typical of the tourism discourse. It has multiple communicative purposes; it is primarily informative, but conveys promotional and persuasive messages at the same time (Bhatia 2004, 95). In the context of the tourism industry, the brochure aims to persuade target readers to visit particular locations and consume offered services. Based on the brochures printed by the Croatian National Tourist Board, this paper aims, first, to determine which writers are presented as prominent figures of Croatian literature and which literary or cultural manifestations are associated with them. Secondly, it aims to investigate how world literature is exploited to promote Croatian destinations. Finally, the article attempts to analyse the lexico-grammatical resources and text-patterning (Bhatia 2013) referring to books and authors in the given brochures.

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