OPERATIVNI MENADŽMENT U MALOM BIZNISU
OPERATION MANAGEMENT IN SMALL BUSINESS

Summary/Abstract: Operations management is a key area of management for any business especially to small businesses. Small enterprises as generators of economic growth, employment, increased living standards and prosperity of any country, especially in Montenegro, where these represented almost 99 % of all enterprises. The aim of this paper is to show the specificity and importance of operations management for success of these enterprises. Unlike the strategic management that is focused on economic effectiveness, operations management is focused on economic efficiency and rational use of available human, financial and material resources during transformation inputs to outputs. While in the big enterprises are clearly divided roles between strategic and operational managers and sequencing making and implementing decisions, in a small business situation is different. The small business owner is both, strategist and operations manager which performs all management functions. He needs different knowledge, competencies and skills for success, but also entrepreneurial spirit, creativity and innovations.

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