Ime proizvoda u reklami na srpskohrvatskom jeziku
The brand names in advertisement in the Serbo-Croat
Author(s): Zoran StarčevićSubject(s): Media studies, Lexis, Semantics, Sociolinguistics, South Slavic Languages, Marketing / Advertising
Published by: Institut za jezik
Keywords: Serbo-Croatian language; brand name; advertisement; semantic and socio-linguistic aspect; purpose of use; connoted meanings;
Summary/Abstract: The paper states the categories of brand names in advertisements in the contemporary Serbo-Croat press and explains some particularities of brand name as a linguistic unit through the discussion on the relevant semantic and socio-linguistic aspects of its use. The analysis reveals some features of social life by showing the characteristics of brand names and their use in advertisements.
Journal: Književni jezik
- Issue Year: 16/1987
- Issue No: 3-4
- Page Range: 238-246
- Page Count: 9
- Language: Serbian