KULTURA KAO SREDSTVO I PROSTOR PSIHOLOŠKE MANIPULACIJE
CULTURE AS A MEANS AND ENVIRONMENT OF PSYCHOLOGICAL MANIPULATION

Summary/Abstract: Culture and manipulation are related in a number of significant and complex ways. It very often transpires that culture becomes an environment, which in a way facilitates psychological manipulative activities. Therefore, culture as an authentic means of communication (there is no manipulation without communication) in a contemporary society could acquire subtle properties of psychological manipulation of individuals, as well as the groups and masses. Just as other phenomena, the culture itself (and a priori) is neither socially, nor psychologically constructive or destructive, but depending on the context and the aims to be accomplished, the methods and consequences of the manipulative scheme, it could be defined in a number of different ways, including both communication and manipulation. One of the characteristics of the contemporary society is intense communication and a general “unbearable ease of manipulation” of numerous entities and the culture itself. Psychological manipulation is one the most widely spread forms of communication. As such, it has used the culture as an effective means and appropriate environment for its own manifestation. Mass culture with the entertainment industry has proven to be one of the most convenient environments for manipulation of the human psyche. The number and variety of cultural manifestation represent some of the most fundamental reasons for using the culture as a means of manipulation.

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