Управление на взаимоотношенията с клиентите и добиване на данни – мотивация и ползи от прилагането им във висшите училища
Customer Relationship Management and Data Mining – Motivation and Benefits of their Applying in the High Education Institutions
Author(s): Tsvetanka Georgieva-TrifonovaSubject(s): Economy, Marketing / Advertising, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Икономически университет - Варна
Keywords: customer relationship management; data mining; high education institution
Summary/Abstract: In the present paper, the existing research and experience on the usage of the customer relationship management (CRM) systems in the higher education institution are studied in order to identify the motivations and the reasons for it; to summarize the potential benefits. The main purpose of the study is to present the observed tendency for the application of data mining methods to support the management of relationships with students. A framework for adapting the data mining process to support various CRM activities with students is proposed.
Journal: Известия. Списание на Икономически университет - Варна
- Issue Year: 63/2019
- Issue No: 1
- Page Range: 87-100
- Page Count: 14
- Language: Bulgarian