Metody pomiaru jakości kształcenia na uczelniach wyższych
Methods for Measuring Quality in Higher Education
Author(s): Marta TargaszewskaSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie
Keywords: quality in higher education; higher education; SERVQUAL; IPA
Summary/Abstract: The aim of this article is to present marketing methods of measuring the quality of higher education. The article consists of two parts. The first concerns theoretical issues about quality and quality service of higher education. The second presents two methods of measuring quality service in higher education (SERVQUAL, IPA).
Journal: Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
- Issue Year: 923/2013
- Issue No: 23
- Page Range: 59-69
- Page Count: 11
- Language: Polish