Left/Right Polarity in Gestures and Politics
Left/Right Polarity in Gestures and Politics
The Multimodal Behavior of Political Actors in TV Debates
Author(s): Nicolae Sorin DrăganSubject(s): Semiology, Communication studies
Published by: Editura Comunicare.ro
Keywords: presidential debate; multimodal analysis; Left/Right Polarity; political semiotics; political communication culture;
Summary/Abstract: In this article we investigate how political actors involved in TV debates during the 2009 and 2014 presidential elections in Romania manage the relationship between handedness (left/right polarity in hand gestures) and political orientation (left/right polarity in politics),. For this purpose we developed a multimodal analysis for some relevant sequences during these debates. The practice of integrating the meanings of different semiotic resources allows a better understanding of the meaning of verbal discourse, actions and behavior of political actors involved in a particular communication situation. In addition, the Multimodal Professional Analysis Tool, ELAN, allows the annotation and dynamic analysis of the semiotic behavior of the political actors involved in the analyzed sequences.
Journal: Revista Română de Comunicare şi Relaţii Publice
- Issue Year: 20/2018
- Issue No: 3
- Page Range: 53-71
- Page Count: 19
- Language: English