Jargonul modern și publicitatea
Advertising and the Modern Jargon
Author(s): Daniela BogdanSubject(s): Language studies, Applied Linguistics, Health and medicine and law, Financial Markets, Marketing / Advertising
Published by: Editura Casa Cărții de Știință
Keywords: Jargon; anglicisme; xenisme; discurs publicitar; cosmetică; informatică; jargon ethnic; banking; jargon medical;
Summary/Abstract: As advertising represents a „mirror" of the daily present, we figure that Romanian ads contain a great deal of anglicisms that have invaded our language in the last decades and whose number continues to grow at an accelerated pace, especially after 1989. We’ve decided to recognise the modern jargon copywriters always use when they want to impress and to analyse it in terms of its advanteges to the main language system.
Journal: Analele Universității ”Dunărea de Jos din Galați, Lexic comun / Lexic specializat
- Issue Year: I/2017
- Issue No: 17
- Page Range: 230-238
- Page Count: 9
- Language: Romanian