Older Audiences and Digital Media: Focus on Romania Cover Image

Older Audiences and Digital Media: Focus on Romania
Older Audiences and Digital Media: Focus on Romania

Author(s): Loredana Ivan, Ioana Schiau
Subject(s): Communication studies
Published by: Facultatea de Management – Scoala Nationala de Studii Politice si Administrative (SNSPA)
Keywords: 60+ Internet users; Romania; CATI survey; Internet; mobile communication; media consumption; digital media versus traditional media;

Summary/Abstract: This report discusses descriptive results of the Computer Assisted Telephonebased Survey (CATI) conducted in Romania in December 2016. The present survey ispart of the international project Cross-National Longitudinal Study: Older Audiences inthe Digital Media Environment (see www.actproject.ca/), and it is planned to beconducted every two years, in three waves, on the same sample of older adults. Thesample is representative for the online population of people 60 years old and aboveliving in Romania. The results show that TV is the most important media channel forthis age group, followed by radio. Also, we can talk about a specialization of mediaconsume at older people, with Television and television set playing a central role,followed by radio (and radio set), whereas newspapers and magazines are accessedboth online and offline. One important incentive for older people to go online and trydifferent mediated communication options is to share their life routine with family andfriends. While the Internet becomes a communication medium used all over the paces,older people preferred using it in their own private homes. The report also indicates theimportant role of mediated communication in interpersonal communicationmechanisms in the case of older people.

  • Issue Year: 6/2018
  • Issue No: 3
  • Page Range: 423-447
  • Page Count: 25
  • Language: English