Принципи и техники за сериализиране на телевизионния разказ
Principles and Technics for serializing the television storytelling

Summary/Abstract: The creation of long narratives that engage audiences over time is both a creative and crafting process. The forms of structuring such narratives vary depending on the genre, the purpose, the media, the principles of the industry, etc. They are creative constructions designed artificially, limited in certain parameters and subject to the influences of their information environment. The serial storytelling has a specific expression. The characters in it not only move the story forward, but they build relationships that even more closely tie the audience to their world and experiences. In order for the serial story to remain loyal to the viewer, it adheres to the form of narrative constituted in the beginning, and through it offers the next "taste" of history satisfying the hunger of the audience over time. What are the key elements of a serial narrative; what constructs the "seriality" of the story; why episodic narrative is taken as a flaw? These are a fraction of the issues discussed within this publication. Seeking answers would probably help creative teams in making long narratives in different serial forms, and would also develop a more critical the audience to the offered content of the serials.

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