MORAL I JEZIK: POUČNA ANALOGIJA O OSOBNOM I ZAJEDNIČKOM MORALNOM IDENTITETU U PROCESU GLOBALIZACIJE
MORALITY AND LANGUAGE: AN INSTRUCTIVE ANALOGY CONCERNING PERSONAL AND CORPORATE MORAL IDENTITY IN THE FACE OF GLOBALISATION

Summary/Abstract: The article points to two different conceptions of moral identity in the context of globalisation, leaving it to its readers to define their views on the discussion. In this spirit the author confronts three theses of sociologist Zygmunt Bauman from his Postmodern Ethics, to the views of John Milbank, which can be found in his book Theology and Social Theory. According to Bauman, the moral subject of globalized culture is a melange of fluctuating roles, impulses and sensibilities; the identity of the moral community is derived from a selected issue or cause. Because of the incommensurable nature of views, values and aspirations of both individuals and communities, the universal ethical discourse is futile. Opposite to Bauman’s rather pessimistic and minimalist conception of human identity, particularly when related to its nihilistic consequences for ethics, Milbank believes that Christian identity is a feasible and liveable option even in globalized culture. However, Milbank does not offer a suitable explanation of how Christian faith can be politically mediated in a globalized culture. Thus the author concludes that globalisation and postmodernity are not processes that we can control, and there is more than good reason why we should approach the process of globalisation with caution.

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