HRVATSKI MEDIJSKI TRENDOVI 1991. – 2011.
CROATIAN MEDIA TRENDS 1991-2011

Summary/Abstract: The author deals with the social role of Croatian media in the last two decades, by analyzing their positive and negative impacts. He particularly focuses on changes in the Croatian media scene from the beginning of »democratization« and the development of the Croatian media market until the decline of professionalism and loss of trust, trying to discover what caused them. The author concludes that the journalistic profession in Croatia is in some kind of a crisis and that the image of Croatian journalists is shaken, which is associated with a decline in the credibility of the Croatian media and subsequently in their circulation, or rather in the number of viewers, listeners and readers. The cause of this must be in the lack of capability by the media, as well as professional organizations to deal with the challenges brought primarily by the social transition in Croatia, during the collapse of communism, the war and the unstable democracy, and second by their commercialization and the race for profits, which were in turn slowed down by the global crisis and recession. As preconditions for overcoming the crisis and restoring the dignity and infl uence of journalism, the author mentions the following elements: higher level of education and literacy of journalists;

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