THE FEMALE STEREOTYPE IN THE MEDIA
THE FEMALE STEREOTYPE IN THE MEDIA

Summary/Abstract: We all recognize female stereotypes promoted in the media: la femme fatale, the sexy bomb, the supermom or the career woman. Regardless of where they stand, television, magazines, commercials abound with idealized images of women that represent physical perfection.In this complex network of influences and interferences, the media, whether they are a mirror of society (giving the public what they expect, want or demand), or a symbolic construction thereof, play a fundamental role in our preferences for a particular normative model of gender, influencing our opinions, decisions, criteria for evaluation and reporting to certain social situations or categories.

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