Трансформація інституту господарських комунікацій у цифровій економіці
Transformation of the institution of economic communications in the digital economy

Summary/Abstract: Abstract. The author has ascertained that considerable changes of the techno-economic paradigm facilitate transformations of components of a communication process, a system of rules underlying its function, and a mechanism of its influence on development of economic systems of all levels. Changes of social forms of space and time stipulate new realities of economic practices. The author has substantiated that mass self-communication becomes forcing power for contemporary economic communications and ambiguously influences constituent norms of a market: empathy, depersonalized trust, complicated utilitarianism, and purposeful rational behaviour.

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