İSLAMİ BANKACILIK SEKTÖRÜNDE PAZARLAMA MODELLERİ: SİİRT İLİ ÖRNEĞİ
MARKETING MODELS IN ISLAMIC BANKING: THE CASE OF SIIRT

Summary/Abstract: Participation banking, which is also called Islamic Banking, has now become a sector not only in participation banks but also in classical banks. As this sector started to take place in classical banking, the marketing elements began to vary with increasing competition. In this research, it is seen that the participation banks are using all the ways of classical banking with interest free. For reaching these aims, it seems that besides using the products and services which classical banks use, they have adopted individual marketing practices and approaches such as trying to establish strong relationships with customers, using various communication channels and constantly contacting each customer individually.

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