ПРИЛОЖЕНИЕ НА МАРКЕТИНГА ЧРЕЗ ПРЕЖИВЯВАНИЯ В ТУРИЗМА: ПРЕГЛЕД НА ЛИТЕРАТУРАТА И ИЗСЛЕДВАНИЯТА В ОБЛАСТТА
APPLICATION OF MARKETING BY EXPERIENCE IN TOURISM: REVIEW OF LITERATURE AND RESEARCH IN THE FIELD

Summary/Abstract: In this paper, key features and benefits of marketing of experience in tourism, are examined as a relatively new direction in marketing. Several on-line academic databases are used for the purpose of the research, such as: Science Direct, Academia. Edu, Google Scholar and others. The approaches and standing points of different authors, exploring this new direction, will be presented and compared. Therefore the purpose of this paper is to prove ,first and foremost, that today's marketing needs to be defined and shaped by the needs and requests of our clients. They have to become the focal point, in the process of determining the scale of our actions, so that we will be able to successfully meet their expectations. The main goal of our company should be to provide the best quality of service to our customers and to make sure that they are left with an unforgettable experience of their holiday. If the tourist organization is aiming towards establishing long-term relationship with their clients, they should be making an effort to leave an unforgettable and heartwarming experience, built on trust, professionalism and care.

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