POJAM "OBLIKOVANJE" U HRVATSKOJ KULTURI PEDESETIH GODINA
THE TERM "SHAPING" IN THE CROATIAN CULTURE OF THE FIFTIES

Summary/Abstract: Planning for mass machine production, or design, the standard term used in Croatian language today, appeared in the Croatian culture of the fifties as part of the general trend of modernisation and development of industrial production. However, in the theoretical and critical literature of the fifties the term "shaping" (oblikovanje) is used, and not design. In order to define more precisely the roots of the concept of design in the Croatian cultural context, and to create the foundation for further research of theoretical precepts of design, the author presents in the article the most important ideas on design for mass production in the fifties.

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