RAISING STUDENTS` AWARENESS OF BUSINESS CONCEPTUAL METAPHORS IN BUSINESS GENRE
RAISING STUDENTS` AWARENESS OF BUSINESS CONCEPTUAL METAPHORS IN BUSINESS GENRE

Summary/Abstract: Conceptual metaphors permeate business discourse, both journalists and researchers use metaphors as stylistic and rhetorical devices. In general, journalists resort to metaphors in order to persuade their readers, while researchers conceptualise different economic phenomena by means of metaphors. In this context, the role of the business English teacher who resorts to authentic materials in the EFL class is to raise students` awareness of conceptual metaphors, by explaining the meaning, the source of metaphors as well as the motivation underlying linguistic and conceptual metaphors in business English discourse. We believe that a good understanding of conceptual metaphors will enhance students` comprehension of economic phenomena and of the text. On the other hand, the use of metaphors during the English class will improve students` proficiency in L2. In our attempt to explain the importance of metaphors during the business English class, we will mainly draw on pedagogical, lexical and cultural aspects.

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