Zrytualizowane formy językowe o funkcji perswazyjnej
w dawnych i współczesnych reklamach produktów
przeznaczonych dla dzieci
Ritualized Linguistic Forms with the Persuasive Function in Old and Contemporary Advertisements Presenting Products for Children
Author(s): Ewelina GajewskaSubject(s): Social Sciences, Language and Literature Studies, Applied Linguistics, Communication studies, Theory of Communication, Philology
Published by: Akademia Techniczno-Humanistyczna w Bielsku-Białej
Keywords: ritual;advertisement;persuasion;
Summary/Abstract: The article presents an analysis of ritualized linguistic forms in advertisements presenting products for children. The analyzed material includes advertisements from the interwar period (1918–1939) as well as contemporary advertisements and the author describes similarities and differences in using ritualized forms which fulfil persuasive function.
Journal: Świat i słowo
- Issue Year: 1/2018
- Issue No: 30
- Page Range: 195-203
- Page Count: 9
- Language: Polish