Mogućnosti primjene digitalnih tehnologija u promociji sadržaja kulturnog turizma na području ZDK
The Possibilities of Applying Digital Technologies in Promoting Contents of Cultural Tourism in the Area of Zenica-Doboj Canton

Summary/Abstract: Tourism and IT sector represent the fastest growing branches of economy, both globally and in Bosnia and Herzegovina. The possibilities of these two, at first glance incompatible branches, are enormous and there are already numerous instances of successful realization of different projects, primarily through the digital promotion of tourist capacities. A long time ago, modern technology has enabled the protection of cultural heritage through the process of digitalization, and the global tendency is aimed at completely rejecting the production of physical promotional materials in favor of digital presentation of tourist capacities, especially those in the form of deep mapping. Through the analysis of the gathered data, we revealed the insufficient use of all modern technological achievements in promoting the tourist capacities of the Zenica-Doboj Canton.

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