Otpori informatizaciji jugoslavenskog društva
Resistance to the Informatizing of Yugoslav Society

Summary/Abstract: Resistance can be defined as all forms of behaviour (of individuals and groups in society) which slow down, obstruct, prevent, or do not contribute to the spreading of informatization throughout Yugoslav society. It is not a specific Yugoslav phenomenon that the spreading of new technologies, in the foundations of which resides the information revolution, should encounter opposition. In the present moment in the life of our society we understand informatization as a process which opens up and creates the possibilities for a more rational use of existing human, material, and energetic resources. Therefore, resistance to informatization today blocks in fact the way of the crisis; the future consequences of this might mean a catastrophic deterioration on all the levels of social living. A systematic study of the sources, causes, forms of this resistance, as well as the possibilities to overcome it requires an interdisciplinary approach. The tasks of communicology in the study of the resistance to the informatization of society can be summed up in the following: - to study the dominant features of the cognitive maps of individuals and of social groups as potential sources of resistance, - to establish the ways in which behaviour according to existing cognitive maps does not correspond to the behaviour required for a faster informatization of society, - to identify and classify the forms of resistance so that they can be more easily recognized and influenced, - to study ways in which resistance may be overcome through various forms of communication activity. Empirical data in these areas are very scarce and communication practice is not sufficiently sophisticated. All this indicates that the phenomena discussed need to be systematically researched, especially with a view of establishing a basis for such communication practice in which factors resisting the informatization of society would be reduced to a tolerable measure.

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