L`IDENTITE ETHNIQUE DES MINORITÉS DE ROUMANIE DANS LES PROGRAMMES DE LA TELEVISION PUBLIQUE
ASSERTING THE SOCIAL IDENTITY OF ETHNIC MINORITIES IN ROMANIA IN PUBLIC TELEVISION PROGRAMS

Summary/Abstract: In the weekly program, the public television includes programs dedicated precisely to ethnic minorities in Romania, whether general programs in Romanian, which bring to attention the social and individual identity of all national minorities living in Romania (e.g., Conviețuiri , in English, Living Together), as well as programs in the languages of the ethnic minorities (e.g., Akzente, German-language program for the German minority, or Hungarians on one, Hungarian language program addressing the Hungarian minority, or Fără etichetă (No labels), a program for Roma people, etc.). By analyzing these programs, we are interested in identifying the values promoted by the minority identity group in favor of social and cultural integration by contributing to the development of Romanian society, and also in order to maintain and consolidate the identity of their own group by presenting the material and immaterial patrimony, as well as, by presenting the life of the ethnic communities they belong to. These values make up the hard core of each ethnic community and they are agglutinated in specific cultural actions or products valued both within and outside the group's experience and compared to other groups through intercultural communication. "Intercultural communication is, within this context, a possibility to externalize our own values, simultaneously with receiving and accepting (not necessarily borrowing) the values of the other. Intercultural communication is essentially an interpersonal phenomenon which can also be extended to wider communities or groups that are identified on the basis of values common to all their members" (V. Păuș 2010 Comunicare interetnică și interculturală, in English: Interethnic and Intercultural Communication, p. 43). The study will exploit social identity theories (Moscovici, Turner, Tajfel, Mead, Mucchielli, Ricoeur, etc.) and research on interethnic and intercultural communication in Romania (G. Andreescu, L. Salat, V. Păuș, etc.).

• Details
• Contents