Uwagi o emocjonalności i definiowaniu perswazyjnym słowa
Some Remarks on Emotionality and Persuasive Defining of the Word
Author(s): Jacek WarchalaSubject(s): Language and Literature Studies, Applied Linguistics, Philology
Published by: Akademia Techniczno-Humanistyczna w Bielsku-Białej
Keywords: persuasion; manipulation; emotion; meaning redefinition; literal meaning; contextual meaning; strategy of redefinition; emotional dimension of word
Summary/Abstract: The paper discusses the issue of the word’s persuasiveness and its emotionaldimension. The opening thesis states that words play a key role in the contemporarypublic discourse (examples discussed are marketing and political discourses);words of unclear and ambiguous references organize and structure our publicdiscourses. The principal persuasive device is to re-define literal meanings and totransplant words across discourses; it is accompanied by the process which makesbroadcasts more emotional by revealing the word’s emotional dimension.
Journal: Świat i słowo
- Issue Year: 1/2018
- Issue No: 30
- Page Range: 11-25
- Page Count: 15
- Language: Polish