TEORIA RECEPȚIEI ȘI AUDIENȚA NAȚIONALĂ ÎN STUDIILE DE SECURITATE
TEORIA RECEPȚIEI ȘI AUDIENȚA NAȚIONALĂ ÎN STUDIILE DE SECURITATE

Summary/Abstract: Reception studies reveal the necessity for gaining knowledge and measuring the effects of the public communication of values, norms and actions which lay the groundwork of strategic culture.The demonstration defines operational terminology and fundaments reception theory on practical exemples, which analyze the interpretation practices of the audience with regard to the security discourse. The case study will present a security debate measuring its effects on the national audience reception. The national identity together with the social, psychological and cultural forces form the principal variables that contribute to the understanding and interpretation of reception studies with impact on strategic communication discourse at the level of the security sphere.

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