UTJECAJ RASPOREDA ČESTICA NA FAKTORSKU STRUKTURU I SKALNE REZULTATE GOLDBERGOVIH MARKERA: PRILOG MEĐUKULTURALNOJ VALIDACIJ I VELEPETOROG MODELA LIČNOSTI
THE EFFECT OF ITEM FORMATS ON FACTOR STRUCTURE AND SCALE SCORES OF GOLDBERG'S MARKERS: A CONTRIBUTION TO CROSS-CULTURAL VALIDATION OF THE BIG-FIVE MODEL

Summary/Abstract: The paper describes the methodological and cultural issues of etic strategy within the lexical approach in personality psychology. Specifically, the paper describes the results of item format effects on factor structure and scale scores of Goldberg's bipolar Big-Five markers in Croatia. Factor and scale analyses of Goldberg's markers confirmed the superiority of transparent format versus the opaque format in sense of superior targeted factor structure, increased convergent validity, increased scale reliability and increased within-set homogeneity. Transparent format has also shown increased discriminative validity and has proven not to elicit self-ratings that are more favorable.

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