Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region
Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region

Summary/Abstract: Northern Transylvania region is looking now for a cross awareness among the population about belonging to about the best investment opportunities. The cross points of this regional identity. Northern Transylvania region is looking now for a cross-border identity, trying to raise awareness among the population about belonging to this region and to inform foreign investors about the best investment opportunities. The cross-border dimension represents one of the main border identity, trying to raise this region and to inform foreign investors border dimension represents one of the main points of this regional identity.

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