NEKE OSOBINE PUBLIKE INFORMATIVNO-POLITIČKOGA TISKA
SOME CHARACTERISTICS OF THE PUBLIC OF THE INFORMATIVE-POLITICAL PRESS

Summary/Abstract: In the article the authors describe and compare some elements of the demographic, social and political profiles of readers of leading informative-political papers in Croatia in 2002 (Vjesnik, Večernji list, Jutarnji list, Slobodna Dalmacija, Novi list, Glas Slavonije, Globus, Nacional, Feral Tribune), and based on equivalent data from 1998, analyse the possible differences in the structure of the public emerging in circumstances of a changed political context. Analytical data have been gathered within extensive research of public opinion, conducted on probabilistically selected samples of the Croatian population over the age of 18. The results of this analysis indicate in the first place that the readers of informative-political press, observed in general, significantly differ from the rest of the Croatian public according to all the analysed characteristics (they are younger on average, more educated, have a higher standard of living, are more often urban residents and of urban origin, are more intensively involved in the media and more likely to participate in elections and political options which are, generally speaking, relatively more attractive to better educated urban voters). Comparisons among the press reveal, however, that with regard to essential demographic and social characteristics, it is possible to distinguish among the more specifically profiled public of republic papers form the somewhat less profiled readers of regional editions.

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