The Role of Territorial Marketing in the New Public Diplomacy
The Role of Territorial Marketing in the New Public Diplomacy

Summary/Abstract: The major changes generated by globalization at the level of the international environment have also led to the attribution of increased importance to public diplomacy among states or regions. The new public diplomacy uses a wealth of tools and actors in order to create and enhance the image of countries or regions on the international scene. In addition to governments, which are the traditional actors in international relations, there are other entities at national, regional or local level, who successfully engage in public diplomacy.

• Details
• Contents