CONTEMPORARY THERAPEUTIC RESACRALIZATIONS IN MOTIVATIONAL LITERATURE. HUMAN BEING, GOING WHERE?
CONTEMPORARY THERAPEUTIC RESACRALIZATIONS IN MOTIVATIONAL LITERATURE. HUMAN BEING, GOING WHERE?

Summary/Abstract: A controversial subject, the concept of new medicine suggests an update of the old therapeutic principles, their combination with the extraordinary scientific and technical performances of the 21st century, making a promise to the newly started millennium new forms of treatment. Implementing this is not easy, as it involves two extremely virulent crusades for contemporary societies. The first targets conservative structures of medical schools which were founded on very complex lines of professional inter-dependence, while holding the model of medieval casts, who, in turn were supported by the alleged divine origin of the first masters in the medical sciences. The second one must oppose movements of black magic, established on ancient symbolic fragments, yet nourished with dramatic elements of a great technical ability, focusing on the spectacular yet also amplifying the feeling of a terrible fear in their clients, dominating and exploiting it. The new medicine aims to help people change their lifestyles in order to harmonise with the levels of existence: physical, emotional, social, intellectual, spiritual. This wish actually combines coordinates of cultural manifestations which have been incredibly fragmented during history. An entire motivational literature tries to balance the personal health of the individual and the social health, to redefine concepts of illness and health, to propose ideal therapeutic systems, inexpensive, accessible to everyone, regardless of their level, some promise slowing, stopping even reversing the ageing process, questioning the idea of sacred. We analyse, from this perspective, “what exactly is the new human being, in the complete sense.”

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