Business Strategies of Start-Ups Cover Image

Business Strategies of Start-Ups
Business Strategies of Start-Ups

Author(s): Štefan Slávik, Ivana MIŠÚNOVÁ HUDÁKOVÁ, Katarína PROCHÁZKOVÁ, Branislasv Zagoršek
Subject(s): Economy, Business Economy / Management, Micro-Economics
Published by: Reprograph
Keywords: start-up; business strategy; differentiator; combinatory; stuck in the middle; smart operator; success; performance;

Summary/Abstract: Start-up is a relatively new entrepreneurial form that is characterized by very small size, incompleteness, youth and rapid development in often not clearly arranged business environments. These attributes distinguish start-up from a standard enterprise, so it can be assumed that its strategy will differ from standard typologies of business strategies. Field research has revealed four types of strategies that are typical for the research sample, namely the differentiator, combinator, stuck in the middle, smart operator. Strategies differ not only in their content but also in the impact on performance/success of a start-up. Presented research can be considered as an original contribution to deepening and expanding knowledge about action and behaviour of start-ups, thus increasing the probability of their business survival and success.

  • Issue Year: XIII/2018
  • Issue No: 61
  • Page Range: 1874-1888
  • Page Count: 15
  • Language: English