MARKETING DEPARTMENT AS A PART OF ORGANIZATIONAL STRUCTURE OF UNIVERSITY AND FACULTY HOSPITALS IN SLOVAKIA
MARKETING DEPARTMENT AS A PART OF ORGANIZATIONAL STRUCTURE OF UNIVERSITY AND FACULTY HOSPITALS IN SLOVAKIA
Author(s): Matej MartovičSubject(s): Social Sciences, Economy, Media studies, Public Finances, Marketing / Advertising, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: health care; marketing; marketing department; marketing of hospitals; organization; structure;
Summary/Abstract: In the environment of Slovak hospitals, marketing is usually unappreciated and often considered unnecessary. In countries which rank among the best in the healthcare quality measuring, hospitals have marketing departments as a part of their organizational structure. The article is going to address the issue of marketing departments and marketing implementation in the university and faculty hospitals in Slovakia.
Journal: Megatrendy a médiá
- Issue Year: 5/2018
- Issue No: 1
- Page Range: 455-463
- Page Count: 9
- Language: English