NEW PERSONALITIES OF ONLINE
NEW PERSONALITIES OF ONLINE
Author(s): Simona MičováSubject(s): Social Sciences, Psychology, Media studies, Communication studies, Sociology, Theory of Communication, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: blog; blogger; follower; influencer; Instagram; marketing; offline; online; social networks; trendsetting;
Summary/Abstract: For brand or company owners, it was always more important that someone else spread positive references about their products or services. The main difference between these days and past is, that people no more talk about what is written in magazines or newspapers. They no more receive content without reacting on it. Now people are talking about what new is going on social networks. They want to be part of the conversations that “important” people talk about; they want to engage. They create their own blogs; they can influence or set a trend. And all of this has significantly changed business dynamics than we have seen before the rise of social networks. The way the content was produced in the past is over. Now each platform, each social network has a different audience typology that use it. This means we need different types of content for different types of people – consumers.
Journal: Megatrendy a médiá
- Issue Year: 5/2018
- Issue No: 1
- Page Range: 95-105
- Page Count: 11
- Language: English