MAINSTREAM VERSUS ALTERNATIVE MEDIA
MAINSTREAM VERSUS ALTERNATIVE MEDIA
Author(s): Eva KarasováSubject(s): Politics / Political Sciences, Social Sciences, Media studies, Communication studies, Sociology, Theory of Communication
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: alternative; definition; difference; mainstream; media;
Summary/Abstract: The paper focuses on the current socio-political issue and discourse on the topic of the differences between mainstream and alternative media. The author examines the phenomena using comparative and descriptive methods as well as analysis and synthesis. Works of the most prolific authors on the dichotomy of mainstream and alternative media are analyzed and compared in effort to find consensus on the criteria used when determining the alternative or mainstream character of a media outlet.
Journal: Megatrendy a médiá
- Issue Year: 5/2018
- Issue No: 1
- Page Range: 48-61
- Page Count: 14
- Language: English