ONLINE REPUTATION MANAGEMENT – THE STUDY OF POLISH LIFE SCIENCE COMPANIES
ONLINE REPUTATION MANAGEMENT – THE STUDY OF POLISH LIFE SCIENCE COMPANIES
Author(s): Ewa DudzicSubject(s): Social Sciences, Media studies, Business Economy / Management, Communication studies, Sociology, Theory of Communication, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Facebook; listed companies; online reputation management; Poland; social media; social networking sites; start-ups;
Summary/Abstract: In just a few years, social networking sites have become extremely. Their users, following own objectives, can act not only to company’s, irrespective of its size and maturity, marketing advantage but sometimes also against it. The aim of the study was to investigate the online reputation management among life science companies with different maturity stages. A mixed method study design was adopted and company’s responsiveness to the Facebook messagewas analysed. Polish life science companies listed on the Warsaw Stock Exchange andthe best Polish medical startups published in Forbes.pl 2017 ranking were investigated. The results of the study showed that the approach to social media reputation management varied for startups and listed companies.
Journal: Megatrendy a médiá
- Issue Year: 5/2018
- Issue No: 1
- Page Range: 18-30
- Page Count: 13
- Language: English