Management and Organizational Characteristics for Social Responsible Behavior of Small and Medium-Sized Business in Bulgaria Cover Image

Управленски и организационни характеристики на социално отговорното поведение на малкия и среден бизнес в България
Management and Organizational Characteristics for Social Responsible Behavior of Small and Medium-Sized Business in Bulgaria

Author(s): Irena Slavova
Subject(s): National Economy, Business Economy / Management
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: corporate social responsibility; small and medium-sized enterprises; socially responsible initiatives;

Summary/Abstract: The main objective of the study is to reveal the nature and the main characteristics of the socially responsible behavior of small and medium-sized businesses in Bulgaria, based on the innovation diffusion theory and the results of an empirical survey. The identified degree of awareness, the relation between the perception characteristics of corporate social responsibility (benefits, motivation, complexity, compatibility) and making a decision to implement it, as well as the type of applied social initiatives show similarity to established practices in the existing literature.

  • Issue Year: 5/2018
  • Issue No: 5
  • Page Range: 205-225
  • Page Count: 21
  • Language: Bulgarian