A FOCUS GROUP STUDY OF ADOLESCENT’S ONLINE BEHAVIOR
A FOCUS GROUP STUDY OF ADOLESCENT’S ONLINE BEHAVIOR

Summary/Abstract: This paper is highlighting the increasing tendency of social media usage among teenagers. As a result of the increase in the number of users, studies are reporting about associated risks to which young people are exposed. A qualitative research was conducted using the techniques of focus group to assess user's preferences by choosing the social-media platform. The results show that boys and girls have different motivations and it is difficult to determine the amount of daily time spent on these platforms because most of the users are permanently online. The communication is mainly done with mobile apps. Generally teenagers are annoyed by parental control on Facebook, therefore they have started to use Snapchat and Instagram, where the presence of adults is nearly inexistent.

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