Uvod u problematiku komodifikacije teške baštine
Introduction Into Difficult Heritage Commodification Issues

Summary/Abstract: The paper provides insight into the topic of difficult heritage commodification. In the first part of the paper the authors analyse the theoretical concept of heritage from the museological point of view and proceed to define the concept of difficult heritage which is becoming increasingly prominent in research literature and denotes those segments of a community or society’s heritage which often remain unrecognized or represent the ignored and at times denied part of the past that does not fit in with the desired affirmative heritage. Subsequently, the authors elaborate on the complexity of the heritage commodification with its positive and negative aspects. The second part of the paper focuses on the importance of recognizing the commodification of difficult heritage as an especially sensitive and challenging process which inevitably requires taking into account various aspects, from interpretation and presentation of difficult heritage to the numerous ethical questions.

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