The sports vocabulary in the coverage of political news Cover Image
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Спортната лексика в отразяването на политически новини
The sports vocabulary in the coverage of political news

Author(s): Katerina Voynova
Subject(s): Language studies, Language and Literature Studies, Applied Linguistics, Philology
Published by: Софийски университет »Св. Климент Охридски«
Keywords: online media; sports lexicology; metaphors

Summary/Abstract: Desiring to attract a larger audience, online media resort to various strategies. One of the techniques to influence the readers is to employ sports vocabulary when covering political news. Sports terms and connotations are easy to understand and widely used by the general public. So journalists use sports metaphors in order to talk about the conflicts and achievements of politicians.

  • Issue Year: 2018
  • Issue No: 3
  • Page Range: 95-99
  • Page Count: 5
  • Language: Bulgarian