Could Be Online Groceries an Alternative for Romanian Food Retail?
Could Be Online Groceries an Alternative for Romanian Food Retail?
Author(s): Silvius T. StanciuSubject(s): National Economy, Business Economy / Management, Economic development, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: B2C e-commerce; Business Continuity; Food Retail; Groceries; Romanian Market;
Summary/Abstract: The new technologies, competition, consumer convenience and the lack of time for shopping are some factors that have encouraged the Romanian online retail food market. On the food market identifying the viable direction of development and business continuity represents a major concern for economic operators. For a new business online commerce is the most affordable and the fastest way to enter the market. The domestic online retail food market is estimated to reach 6 million euros in 2014. Studies carried out by specialized companies have identified the Romanian consumers' appetite for food shopping on the Internet. Although Romania is only at the beginning in online food market as compared to its European neighbors, experiments in other domestic sectors demonstrate the possibility of surprises in this domain. The article proposes a short analysis of the Romanian online food retail market, tendencies and opportunities in this new domain for local commerce.
Journal: SEA – Practical Application of Science
- Issue Year: II/2014
- Issue No: 05
- Page Range: 595-602
- Page Count: 8
- Language: English